Eight ways to ask an audience.

Concept testing

Put an early idea in front of a category audience before you spend a sprint on it.

Creative testing

Pre-read how creative work lands with the people who have to scroll past it.

Message testing

Find the sentence that does the work, and the one that quietly costs you users.

Pricing testing

Get a price range and the reasoning behind it before you touch the paywall.

A/B and A/B/n testing

Rank options against each other instead of scoring them one at a time.

Audience discovery

Find the segments that actually exist in a category, not the ones on a slide.

Competitive intelligence

Interview your competitor's users, because their reviews are public.

Focus groups

Moderate a conversation with five to eight personas and follow the thread.

Kill the wrong idea on Tuesday instead of in the next release retro.

Pre-read the message before it becomes media spend.

Absorb the quick questions so the real studies stay real.

Hear how the category talks about you when you are not in the room.