For the teams that decide
For brand teams
Hear how the category talks about you when you are not in the room.
Why
Hear how the category talks about you when you are not in the room.
Brand perception lives in public text. userken clusters that text into the segments that actually exist, then lets you interview them about positioning, naming and the associations you have been assuming.
Where it fits
In the week, not the quarter.
Positioning
Test the territory against the category audience and against a rival's.
Naming
Run a name test with the objection verbatims attached.
Tracking
Ask the same perception question on a schedule and watch it move.
Risk
Find the complaint the category keeps repeating before a campaign reawakens it.
Start here
The three that land first.
Message testing
Message testing
Find the sentence that does the work, and the one that quietly costs you users.
Competitive intelligence
Competitive intelligence
Interview your competitor's users, because their reviews are public.
Audience discovery
Audience discovery
Find the segments that actually exist in a category, not the ones on a slide.
Put it in front of your team.
Early access accounts are provisioned by hand. Tell us what your team keeps arguing about and we will set you up.