For the teams that decide
For insights and research teams
Absorb the quick questions so the real studies stay real.
Why
Absorb the quick questions so the real studies stay real.
Research teams are the people most entitled to be sceptical about synthetic audiences, which is why our accuracy work is public, our hold out method is documented, and every answer carries the grounding ids. Use userken for the twenty questions a week that do not deserve a wave, and to write better screeners for the ones that do.
Where it fits
In the week, not the quarter.
Triage
Answer the quick asks in minutes and protect the study pipeline.
Hypothesis shaping
Find the segments and the language before you field anything.
Instrument design
Pre-test the wording so you do not burn a wave on an ambiguous item.
Validation
Read the accuracy page, the baselines, and the list of things we do not claim to do.
Start here
The three that land first.
Audience discovery
Audience discovery
Find the segments that actually exist in a category, not the ones on a slide.
Focus groups
Focus groups
Moderate a conversation with five to eight personas and follow the thread.
Pricing testing
Pricing testing
Get a price range and the reasoning behind it before you touch the paywall.
Put it in front of your team.
Early access accounts are provisioned by hand. Tell us what your team keeps arguing about and we will set you up.