Use case
Focus groups
Moderate a conversation with five to eight personas and follow the thread.
The problem
Why this is hard today.
A survey answers the question you thought to ask. The thing you needed was the aside somebody made in minute forty of a group, which is exactly what a recruited, scheduled, transcribed focus group costs thousands of dollars and three weeks to get.
How userken does it
Four steps.
- Pick an audience and open a session. Five to eight personas join, each grounded in the real reviews its cluster came from.
- Moderate: ask, interrupt, probe a single participant, change direction.
- Every reply is grounded in real review text, and the transcript is saved with the review ids used.
- Close the session and get a summary you can paste into a brief.
start_focus_group
Open a moderated session against an audience.
focus_group_turn
Ask the group, or one participant, the next question.
Focus group session
In-app session with live transcript and summary.
Tool names are the MCP tools and in-app templates. The same engines power both.
Illustration
What a run looks like.
Illustrative example, not a result we are reporting
Illustration: why people turn news notifications off
- Audience: news category reviewers whose reviews mention alerts or notifications.
- Opening question: walk me through the last time you turned notifications off.
- What you would do: probe the one participant who said they turned them back on, which is the answer the survey version of this would have missed.
Related
Next door to this.
Run a focus groups on your category.
Accounts are provisioned by hand during early access. Tell us the question and the category and we will set you up.