Use case
Creative testing
Pre-read how creative work lands with the people who have to scroll past it.
The problem
Why this is hard today.
Creative review tends to end at the edge of the room it happened in. The options are a gut call now or a media spend that tells you in two weeks, by which point the flight is half over.
How userken does it
Four steps.
- Build an audience that matches who the work is for, including competitor audiences you do not own.
- Paste the options: two to six of them, as copy, as described visuals, or both.
- Run an A/B/n test. Each persona is sampled several times and the results are weighted by segment size.
- Read which option wins, where it wins, and which segment it loses. Ask the losing segment what put them off.
run_ab_test
Compare two or more options with a weighted winner and segment split.
ask_audience
Open ended reaction to one piece of creative.
A/B/n template
In-app template for 2 to 6 options with verbatims per option.
Tool names are the MCP tools and in-app templates. The same engines power both.
Illustration
What a run looks like.
Illustrative example, not a result we are reporting
Illustration: a browser markets its tracker blocking
- Audience: the browsers category, reviews mentioning privacy or tracking.
- Options: a numbers led line, a plain language line, and a line about battery life.
- What you would read: the weighted preference, plus whether the segment that came for speed reacts to the privacy framing at all.
Related
Next door to this.
Run a creative testing on your category.
Accounts are provisioned by hand during early access. Tell us the question and the category and we will set you up.