What New York Times users are talking about.
Discovered by clustering every New York Times review into the 10 distinct user personas that show up most often — each one a real cluster of reviews with shared language, ratings, and pain points.
Refreshed 2d ago
The Loyal Subscriber Betrayed by the App
1–2★A dedicated NYT fan who values the journalism and pays for a subscription, but feels let down by an app riddled with crashes, sluggish performance, and intrusive ads that make the content they love inaccessible. Their frustration is sharpened by the contrast between the quality of the reporting and the dysfunction of the delivery vehicle.
Keywords: crashes, glitchy, slow, reloads, subscription, ads
Unacceptable from an organization as large as the NYT, especially given it's a paid service.
The Betrayed Subscriber
1–2★Long-time paying subscribers who feel cheated by an app that has become progressively more broken after updates, making the content they pay for inaccessible. Their frustration is compounded by the fact that they remember when the app worked well and now feel their subscription fee is wasted.
Keywords: freezes, unusable, cancel subscription, latest update, blank screen, scrolling
I've been a subscriber for years and have had issues with this app for years. Update after update it still fails to address basic issues like scrolling. Every single time I am reading an article I am unable to properly scroll through the piece. The scrolling is consistently unres…
The Betrayed Subscriber
1–2★Paying customers who feel deceived and exploited by the NYT's subscription practices — ads despite paying, impossible cancellation flows, and constant upsells — and experience this as a fundamental breach of trust. They came for quality journalism but feel trapped in a predatory commercial relationship.
Keywords: subscription, unsubscribe, ads, paywall, cancel, paying
You pay a subscription to the NYTimes app, but Wirecutter, sports, games, food are behind ADDITIONAL paywalls. And this is in addition to the ads you still see. If you pay for access, make it clear what is behind an additional paywall before you click into an article and get den…
The Disillusioned Legacy Subscriber
1–2★Long-time NYT readers who feel the paper has abandoned journalistic integrity and neutrality in favor of ideological bias and commercial interests, betraying the institution they once trusted. Their frustration is rooted in a deep sense of loss — they remember a better version of the Times and feel personally let down by its decline.
Keywords: bias, propaganda, journalistic integrity, cancel subscription, neutral reporting, omissions
It's not that the Times is actively lying. It the omissions. I've been following the journalists who quit the NYT and the WP and are posting on Substack. That's where the big stories are breaking. The NYT is dragging its feet, diluting, and burying stories that matter. I'm very d…
The Loyal Subscriber Let Down by the App
3★Long-time paying NYT subscribers who deeply value the journalism but feel the app consistently fails to match the quality of the content it delivers, with bugs, ads, and poor navigation undermining their daily reading experience. They feel entitled to a better product given their subscription and are frustrated that basic usability issues persist or worsen over time.
Keywords: subscriber, ads, navigation, buggy, loading, back button
I really want to love the NYT app. The layout is solid, performance wise it's great. But there are two flaws. One is being unable to swipe left and right to switch between sections. The second is the sheer amount of ads in each story. Each article is broken up by repetitive ads, …
The Frustrated Loyal Subscriber
3★A paying NYT subscriber who values the journalism and content but is increasingly exasperated by persistent technical degradation—slow load times, crashes, and hangs—that make the app unreliable for daily use. They feel the product is getting worse over time despite their continued financial commitment.
Keywords: hangs, crashes, loading, buggy, glitchy, buffering
This app keeps getting worse year by year. Most notably, loading the "Today" tab (I.e. current news) literally takes >30 seconds whereas it was near instantaneous for years. Loading the "Sections" tab likewise takes 15+ seconds despite the sections in the newspaper *always being …
The Trusted Journalism Devotee
4–5★A deeply loyal subscriber who values the NYT as a rare bastion of fact-based, professional journalism in an era of misinformation and sensationalism. Their core motivation is finding a trustworthy, high-quality news source they can depend on daily.
Keywords: trusted, fact-based, investigative journalism, reliable, accuracy, misinformation
During this era when clicks, followers and profit driven opinion writing dominates the information consumed by most Americans, the NYT soldiers on with fact-based, objective journalism. If you live outside the NYC region as I do, the Times app is a great way to access reliable ne…
The Quality Journalism Advocate
4–5★Loyal, long-term subscribers who deeply value accurate, fact-checked, and well-written journalism and see the NYT as an essential civic institution. They are driven by a belief that trustworthy, independent reporting is critically important in today's information landscape.
Keywords: reliable, accurate, fact-checked, trusted, journalism, well written
I rely on a few sources for reliable journalism; the New York Times has long set a high standard for well written, fact checked, reliable journalism adhering to high professional standards. I really appreciate that in today's world. It is well worth the price of a subscription. P…
The Quality Journalism Devotee
4–5★A globally dispersed, civically engaged reader who sees the NYT as an essential bulwark of fact-based journalism in an era of misinformation and political turbulence. They are driven by a deep conviction that rigorous, well-written reporting is a democratic necessity, not merely a product.
Keywords: fact checked, reliable journalism, well researched, misinformation, breadth and depth, truth
I rely on a few sources for reliable journalism; the New York Times has long set a high standard for well written, fact checked, reliable journalism adhering to high professional standards. I really appreciate that in today's world. It is well worth the price of a subscription. P…
The Loyal Subscriber Who Wants More
4–5★High-value NYT subscribers who deeply respect the journalism and largely enjoy the app, but are frustrated by a cluster of persistent UX rough edges—missing dark mode, slow load times, clunky navigation, and audio limitations—that prevent a 5-star experience. They engage daily and feel entitled to a more refined product given their subscription commitment.
Keywords: dark mode, slow loading, swipe navigation, audio, layout, subscription
The journalism and content are, of course excellent. The app itself needs work and feels like it's stuck in the past. Problems: 1) no swiping?! Multiple taps are involved and on large phones this is very annoying. You need back swiping as soon as possible. 2) Pictures - I checke…