userken.
Topics · Bloomberg

What Bloomberg users are talking about.

Discovered by clustering every Bloomberg review into the 10 distinct user personas that show up most often — each one a real cluster of reviews with shared language, ratings, and pain points.

Refreshed 2d ago

All news appsReutersNew York TimesWall Street JournalBloombergCNNBBC NewsAP NewsThe GuardianFox News

The Betrayed Subscriber

1–2★

Paying subscribers who feel cheated by Bloomberg's practice of serving heavy, intrusive advertising on top of an already expensive subscription, viewing it as a fundamental breach of the value contract. They are vocal, financially aware, and actively comparing alternatives or threatening to cancel.

price_subscriptionadsreliability_crashesspeed_performance

Keywords: subscription, ads, paying, greedy, auto-play, cancel

It's absolutely unacceptable to charge this much for a subscription while also cramming each page full of ads, many of which contain auto-playing video. News coverage is great, when you can dig through the ads to find it.

The Update-Betrayed Loyalist

1–2★

Long-time Bloomberg app devotees who feel a beloved, feature-rich tool was destroyed by a single catastrophic redesign, leaving them furious and actively migrating to competitors. Their identity as daily power users of the old app makes the loss feel personal and inexplicable.

ui_designcontent_breadthpersonalizationspeed_performance

Keywords: old app, watchlist, ruined, bring back, downgrade, useless

I've never felt strongly enough to review an app until now. This update has utterly ruined what was a fantastic app. Watchlist functionality has been wiped out and is now cripplingly basic. How anyone would see this as a fit replacement is frankly unbelievable. Very very disa…

The Betrayed Premium Loyalist

1–2★

Long-time Bloomberg users who feel the app's forced redesign and aggressive monetization have destroyed a once-great product they trusted and relied on daily. They are furious that paying a premium subscription still delivers a buggy, ad-riddled, feature-stripped experience that disrespects their loyalty.

price_subscriptionadsreliability_crashespersonalization

Keywords: old app, subscription, paywall, ads, buggy, revert

I'm a paying Bloomberg subscriber and the mobile app is pretty much unusable now due to the obscene number of ads. On the main page there is nearly 3:1 ratio of ad space to article headlines. Skip the app and just use a browser with an ad blocker instead. Ridiculous given the …

The Betrayed Paying Subscriber

1–2★

A paying Bloomberg subscriber who feels cheated by a broken, crash-prone app that fails to deliver on its expensive promise, having watched a once-functional product deteriorate with each update. They are driven by a deep sense of injustice that premium subscription prices are not matched by even basic app reliability.

reliability_crashesprice_subscriptionspeed_performanceads

Keywords: crashes, paid subscriber, subscription, buggy, slow to load, uninstall

The app is absolutely awful on a gen 5 iPad. Freezes constantly, extremely hard to read an article. This is the same issue on android. The app is extremely slow to load articles or scroll. There is also too many ads. You pay $34 per month for a subscription to be flooded with ads…

The Paying Subscriber Betrayed

3★

A subscriber who values Bloomberg's content quality but feels cheated by the combination of high subscription prices and persistent ads, bugs, and limitations that undermine the premium experience they paid for. They expect a clean, ad-free, reliable product in exchange for a significant monthly fee.

price_subscriptionadsreliability_crashesui_design

Keywords: paid subscription, ads, crashes, buggy, pricing, obnoxious

I like Bloomberg's content but 40 USD per month is pushing it.

The Ambivalent Premium Skeptic

3★

A financially literate user who genuinely values Bloomberg's core content but feels the app's pricing, feature restrictions, and declining editorial quality don't justify the premium ask. They are caught between appreciation for the brand and frustration with what they perceive as a deteriorating value proposition.

price_subscriptioncontent_qualitycontent_breadthads

Keywords: subscription, pricing, ads, content quality, free version, paywall

I like Bloomberg's content but 40 USD per month is pushing it.

The Forced Update Mourner

4–5★

Long-time Bloomberg app loyalists who feel betrayed by a major redesign that stripped away beloved features like watchlists, market data, and intuitive navigation. They believe the downgrade is a cynical ploy to push users toward expensive paid subscriptions, and are actively threatening to — or already have — switched to competitors.

ui_designcontent_breadthprice_subscriptionpersonalization

Keywords: old app, watchlist, forced update, revert, functionality, upgrade

The product management team at Bloomberg has made a colossal mistake. They have severely deprecated the quality and functionality of the upgrade (in the faint hope that we will now subscribe to professional). Before this upgrade, I was on the cusp of subscribing but now I'm turn…

The Devoted Market Watcher

4–5★

Everyday investors and finance-minded users who rely on Bloomberg's app as their go-to source for market data, stock tracking, and financial news. They are highly satisfied with the breadth and quality of content and use the app daily to stay informed and make financial decisions.

content_breadthui_designspeed_performancepersonalization

Keywords: market news, watchlist, stocks, financial, portfolio, informative

I always used to watch Bloomberg on TV and keep up with the market! Now I don't have to just be at home to keep up. I love this Bloomberg app and I'm giving it 5 stars because now I can keep up everywhere I go.

The Premium Content Advocate

4–5★

A financially engaged, globally minded reader who values Bloomberg primarily for its breadth and depth of business, market, and political news, and considers the subscription a worthwhile investment. They are driven by a need for reliable, impartial, and comprehensive information to stay informed and make better decisions.

content_breadthcontent_qualityprice_subscriptionspeed_performance

Keywords: in-depth coverage, reliable, markets, quality journalism, unbiased, comprehensive

The subscription price is high. But it is worth the price. You will save a lot of money because of the reliable news and analysis!

The Financial News Devotee

4–5★

A committed investor or finance-minded professional who trusts Bloomberg above all other news sources for its depth, accuracy, and breadth of market coverage. They see the subscription as a clear value proposition and rely on the app daily to stay ahead of markets and world events.

content_qualitycontent_breadthprice_subscriptionui_design

Keywords: financial news, in-depth, go-to, informed decisions, best price, quality journalism

Without a doubt, Bloomberg is my go to when I want to be sure about the information I'm reading. Whether it's Politics, Finance, Breaking or World News, the articles are well written and informative. Well worth the read.