What Bloomberg users are talking about.
Discovered by clustering every Bloomberg review into the 10 distinct user personas that show up most often — each one a real cluster of reviews with shared language, ratings, and pain points.
Refreshed 2d ago
The Betrayed Subscriber
1–2★Paying subscribers who feel cheated by Bloomberg's practice of serving heavy, intrusive advertising on top of an already expensive subscription, viewing it as a fundamental breach of the value contract. They are vocal, financially aware, and actively comparing alternatives or threatening to cancel.
Keywords: subscription, ads, paying, greedy, auto-play, cancel
It's absolutely unacceptable to charge this much for a subscription while also cramming each page full of ads, many of which contain auto-playing video. News coverage is great, when you can dig through the ads to find it.
The Update-Betrayed Loyalist
1–2★Long-time Bloomberg app devotees who feel a beloved, feature-rich tool was destroyed by a single catastrophic redesign, leaving them furious and actively migrating to competitors. Their identity as daily power users of the old app makes the loss feel personal and inexplicable.
Keywords: old app, watchlist, ruined, bring back, downgrade, useless
I've never felt strongly enough to review an app until now. This update has utterly ruined what was a fantastic app. Watchlist functionality has been wiped out and is now cripplingly basic. How anyone would see this as a fit replacement is frankly unbelievable. Very very disa…
The Betrayed Paying Subscriber
1–2★A paying Bloomberg subscriber who feels cheated by a broken, crash-prone app that fails to deliver on its expensive promise, having watched a once-functional product deteriorate with each update. They are driven by a deep sense of injustice that premium subscription prices are not matched by even basic app reliability.
Keywords: crashes, paid subscriber, subscription, buggy, slow to load, uninstall
The app is absolutely awful on a gen 5 iPad. Freezes constantly, extremely hard to read an article. This is the same issue on android. The app is extremely slow to load articles or scroll. There is also too many ads. You pay $34 per month for a subscription to be flooded with ads…
The Paying Subscriber Betrayed
3★A subscriber who values Bloomberg's content quality but feels cheated by the combination of high subscription prices and persistent ads, bugs, and limitations that undermine the premium experience they paid for. They expect a clean, ad-free, reliable product in exchange for a significant monthly fee.
Keywords: paid subscription, ads, crashes, buggy, pricing, obnoxious
I like Bloomberg's content but 40 USD per month is pushing it.
The Forced Update Mourner
4–5★Long-time Bloomberg app loyalists who feel betrayed by a major redesign that stripped away beloved features like watchlists, market data, and intuitive navigation. They believe the downgrade is a cynical ploy to push users toward expensive paid subscriptions, and are actively threatening to — or already have — switched to competitors.
Keywords: old app, watchlist, forced update, revert, functionality, upgrade
The product management team at Bloomberg has made a colossal mistake. They have severely deprecated the quality and functionality of the upgrade (in the faint hope that we will now subscribe to professional). Before this upgrade, I was on the cusp of subscribing but now I'm turn…
The Devoted Market Watcher
4–5★Everyday investors and finance-minded users who rely on Bloomberg's app as their go-to source for market data, stock tracking, and financial news. They are highly satisfied with the breadth and quality of content and use the app daily to stay informed and make financial decisions.
Keywords: market news, watchlist, stocks, financial, portfolio, informative
I always used to watch Bloomberg on TV and keep up with the market! Now I don't have to just be at home to keep up. I love this Bloomberg app and I'm giving it 5 stars because now I can keep up everywhere I go.
The Financial News Devotee
4–5★A committed investor or finance-minded professional who trusts Bloomberg above all other news sources for its depth, accuracy, and breadth of market coverage. They see the subscription as a clear value proposition and rely on the app daily to stay ahead of markets and world events.
Keywords: financial news, in-depth, go-to, informed decisions, best price, quality journalism
Without a doubt, Bloomberg is my go to when I want to be sure about the information I'm reading. Whether it's Politics, Finance, Breaking or World News, the articles are well written and informative. Well worth the read.