Plans and credits
Reading, browsing and exporting are free. Work that calls a model is metered in credits, and the price of each action is the same whether you do it in the dashboard or through Claude. The numbers on this page are read from the billing code that charges you, not copied by hand.
The plans
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | Ask the public audiences, including from inside Claude.
|
| Pro | $49 per seat, per month | Your own audiences, unlimited public questions within fair use.
|
| Team | $299 per month, 5 seats included | Shared workspaces, your own data, accuracy on your audiences.
|
| Enterprise | From $25k per year, sales led | Your data, a validation study, and the paperwork your procurement needs.
|
Included credits, seats and limits
| Plan | Credits included each month | Seats | Saved custom audiences |
|---|---|---|---|
| Free | 25 | 1 | None |
| Pro | 300 | 1 | 25 |
| Team | 2,000 | 5 | Unlimited |
| Enterprise | 10,000 | 25 | Unlimited |
Members of a workspace share one balance, so a team does not have to divide credits between people. The month runs from the anniversary of the day the plan started rather than the first of the calendar month. Plans are compared on the pricing page; your own balance is at /app/billing.
What an action costs
What each action costs:
| Action | Cost |
|---|---|
| Survey question, standard (3 samples per persona) | 1 credit |
| Survey question, large n (10 samples per persona) | 4 credits |
| Open answer theming, per open question | 1 credit |
| Focus group turn | 1 credit |
| Custom audience build or re-cluster | 2 credits |
| Accuracy report on one of your own audiences (Team) | 250 credits |
A survey run is charged when it starts, from the estimate the wizard shows you before you commit. The estimate is the number of questions multiplied by the cost per question at your chosen sample size, plus one credit for each open question you ask to be themed. If the run cannot start, the credits go back.
Previewing an audience filter, browsing personas, comparing audiences, finding lookalikes, reading results and exporting all cost nothing. They do not call a model.
Credit packs
Buy credits on top of the monthly allowance. Packs never expire and sit outside the monthly reset, and your included credits are always spent before pack credits.
| Pack | Price |
|---|---|
| 100 credits | $40 |
| 250 credits | $100 |
| 1,000 credits | $350 |
There is no card form yet. Choosing a plan or a pack records the request and someone gets in touch to arrange it. Nothing is charged automatically.
At zero credits
When a workspace does not have the credits an action needs, the action does not half happen. The charge is taken atomically before the work starts, so either the whole run is paid for and starts, or nothing happens at all.
- In the dashboard you get the upgrade panel over the page you were on, saying what the action needed, what is left, and when the allowance next resets.
- Through MCP the tool returns an insufficient credits error with the same numbers, rather than a partial result.
- Nothing you already have is taken away. Existing audiences, runs and transcripts stay readable, and exports keep working.
Features that are not on your plan, such as uploads or exports, show a banner explaining which plan includes them rather than disappearing from the interface.